Tishian Montello-Canva infographic

HOW TO USE CANVA TO CREATE AN INFOGRAPHIC FOR DIGITAL MARKETING

Tishian MontelloBy Tishian Montello, On The 28th December, 2023

Photo by KOBU Agency on Unsplash
  • How to create a Canva account: I will show you how easily and quickly you can create an account and create unique and eye-catching content for your business.
  • Using Canva templates: You will learn how to navigate the different templates offered on Canva and how you can choose the suits of your campaign.
  • Creating an infographic: Designing and creating ads doesn't have to be tedious and time-consuming; I will guide you through my personal favourite way to make quick and visually pleasing content.

Creating a Canva Account:

Setting up an account on Cava is super easy and quick. First, search for 'www.Canva.com' and open up the site.
 
If you own a Gmail account, you can click the 'Sign Up' button displayed, which will direct you to the option to 'Continue with Google'. Click on that button, and from there, tap on your Gmail. It will connect straight to that account in under a minute. I like to use Google because I like all my work to be saved in the same place, but other options are available.

If you don't have a Google account, continue the process by clicking 'Sign Up' and tapping 'Continue another way'. This will open up a drop-down list with many alternative options like Continue with Apple, Facebook, email/work email and more. Once you have decided what you would like to create the account using, click the option you have chosen and continue to fill in your details to finish signing up. Again, this is super quick and easy. 

Break down:
1. Search www.Canva.com 
2. Click Sign up
3. Continue with Gmail or sign-up options 

 

AI-generated image using Microsoft Bing Image Creator, including the Canva logo from the Looo logo 


Finding a template that works for your brand image:

The first step to consider before choosing a template is identifying your Brand identity.
Identify the key elements of your brand. Consider the colours, logo, fonts, and overall aesthetic. Consider what kind of visuals and messaging will resonate with your customers.

Once you have a clear idea of what you might be looking for, locate templates on the Canvas home page. Now, on templates, you'll want to scroll through to find Infographic. If this does not appear, you can manually find it by typing infographic templates into the search bar.

To further refine your search, use the filter bar located above the templates. You will be able to choose the colours, layout and style that resonate best
with your brand identity and audience's preferences.

Screenshot from Canva.com of infographic templates


Creating an infographic on Canva-Step by step:

1. Customization Tools:

  1. Color Scheme: Edit Colors: Click on elements (text, shapes, icons) to change your colors. Use your brand's colour palette by entering specific colour codes or selecting from saved brand colours.
  2. 2. Fonts and Typography:

  3. Font Selection: Change text fonts to match your brand's typography. It's important to maintain uniformity in font styles throughout your infographic.
  4. 3. Logo Integration:

  5. Upload Logo: Use the "Uploads" section to upload your brand's logo. Strategically place the logo in a visible but non-intrusive location.
  6. 4. Content Integration:

  7. Text Editing: Replace Placeholder Text: Click on text boxes and replace them with brand-related content. Adjust the text size, alignment, and spacing for clarity and readability.
  8. 5. Visual Elements:

  9. Icons and Illustrations: Use Canva's library of icons and illustrations or upload custom visuals. Or Insert your own images relevant to the content while ensuring they align with your brand's style.
  10. 6. Layout and Structure:

  11. Arrangement: Rearrange elements by dragging and dropping to achieve the desired layout. Ensure proper alignment of elements for a neat and organized look. Maintain consistent spacing between elements for a balanced design.
  12. 7. Review and Fine-Tuning:

  13. Consistency Check: Review the entire infographic for consistent design elements, colours, and fonts. Ensure the overall design aligns with the brand's visual identity and messaging.

  14. Feedback Incorporation: Consider feedback from stakeholders or representatives to make necessary adjustments.
  15. 8. Finalization:

  16. Save and Download: Save the finalized infographic in a suitable format (PNG, JPEG, PDF). Keep a version history or backup in Canva to facilitate future edits or revisions.

Article History

How we review this article:
This article will be consistently updated as and when new information becomes available. 

Current Version:
28th December 2023

Written By: Tishian Montello

Published By: Tishian Montello

Fact Checked By: Paul Powers

Comments